Social Media Marketing

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About the Course

The Search Engine Marketing course covers a range of topics related to digital marketing and search engine optimization. Over a period of 4 months, participants will learn and achieve the following

1. Induction

• Introduction to digital marketing and its importance.
• Understanding the nature of businesses in the digital landscape.

2. Channels of Digital Marketing

• Exploring various digital marketing channels and their benefits.

3. Google Business Profile & SEO

• Understanding Google's Business Profile and its functionality.
• Learning about Search Engine Optimization (SEO), including on-page, off-page, and technical aspects.
• Using Google Search Console for website analysis and optimization.

4. Introduction to Google Ads

• Getting acquainted with Google Ads platform.
• Creating and managing ad campaigns.
• Conducting keyword research and selection.

5. Ad Creation & Optimization

• Creating effective ads and testing strategies.
• Implementing bidding and budgeting strategies.
• Targeting options for reaching the right audience.

6. Measuring & Analysing Performance

• Using analytics tools to measure and analyse campaign performance.
• Implementing optimization techniques for improved results.

7. Compliance & Policy Guidelines

• Understanding compliance and policy guidelines for digital marketing and advertising.

8. Exam, Report Submission, & Internship

• Taking an exam to evaluate knowledge and skills.
• Submitting reports on campaign performance.
• Participating in an internship program for practical experience.

9. Parents Teacher Meeting & Govt Certificate

• Engaging in a meeting to discuss progress and achievements.
• Obtaining a government certificate upon course completion.

Post-Course Achievements

Upon completing the course, participants will achieve the following:

  • Proficiency in digital marketing concepts, including SEO and Google Ads.
  • Skills in creating and managing effective ad campaigns on Google Ads.
  • Ability to conduct keyword research, optimize ads, and measure campaign performance.
  • Understanding of compliance and policy guidelines for digital advertising.

This course is ideal for marketing professionals, business owners, entrepreneurs, and anyone interested in mastering search engine marketing strategies for business growth and visibility online.