Social Media Marketing
About the Course
The Social Media Marketing course is designed for individuals interested in leveraging digital platforms for marketing purposes. Over a span of 3 to 4 months, participants will cover the following key areas
1. Digital Marketing Overview
• Understanding the fundamentals and concepts of digital marketing.
• Exploring the nature of businesses in the digital era.
2. Channels & Benefits of Digital Marketing
• Learning about various digital marketing channels and their advantages.
• Identifying the benefits of digital marketing for businesses.
3. Content Creation & Audience Analysis
• Creating engaging content tailored to target audiences.
• Conducting market analysis and
understanding audience demographics.
4. Graphic Tools (Canva, VN Video Editor)
• Utilizing graphic tools like Canva and VN Video Editor for creating visual content.
5. Social Media Platforms
• Introduction to major social media platforms like Instagram and Facebook.
• Understanding the history, demography, features, and algorithms of these platforms.
6. Social Media Strategy
• Developing effective social media strategies to achieve marketing goals.
7. Instagram & Facebook Advertising
• Exploring advertising options on Instagram and Facebook.
• Creating and managing ad campaigns, targeting options, ad creation, testing, bidding, and budgeting strategies.
8. Performance Measurement & Optimization
• Measuring and analysing ad performance.
• Implementing optimization techniques to enhance campaign effectiveness.
9. Compliance & Policy Guidelines
• Understanding compliance and policy guidelines for social media advertising.
10. Integration with Other Platforms
• Integrating social media marketing efforts with other digital platforms for comprehensive marketing strategies.
Post-Course Achievements: Upon completing the course, participants will achieve the following:
• Proficiency in digital marketing concepts and strategies.
• Skills in content creation, audience analysis, and social media management.
• Ability to create and manage effective social media advertising campaigns on Instagram and Facebook.
• Competence in measuring, analysing, and optimizing campaign performance.
• Understanding of compliance and policy guidelines for social media marketing.
who can do this Course
This course is suitable for marketing professionals, business owners, entrepreneurs, and anyone interested in learning how to leverage social media platforms for effective marketing campaigns. Join us and enhance your skills in social media marketing!